Screens Down, Eyes Up: Telling Stories Online That Engage Audiences Offline

https://i0.wp.com/snd.org/wp-content/uploads/2021/08/Screen-Shot-2021-08-23-at-4.39.45-PM-e1630846732248.png?fit=1024%2C550&ssl=1 1024 550 Society for News Design Society for News Design https://i0.wp.com/snd.org/wp-content/uploads/2021/08/Screen-Shot-2021-08-23-at-4.39.45-PM-e1630846732248.png?fit=1024%2C550&ssl=1 September 18, 2020 September 15, 2021

Event: SND2020 Virtual Conference
Date: September 18, 2020

This session explores techniques for developing hands-on projects that engage audiences in a specific place and time. This is a newer form of storytelling that is sometimes referred to as site-specific journalism or IRL engagement. Ideally, these projects touch on many areas of focus for media companies: events, data journalism, video, viral marketing, and including the audience in the reporting process, among others.

SESSION TAKEAWAYS

By the end of this session, you will be able to:

1. Identify opportunities within your organization to engage your audience through experiential projects.
2. Work with outside partners in a mutually-beneficial way.
3. Understand the level of effort required to operationalize your idea.
4. Create earned media opportunities that help attract new audiences to your work.

WHO SHOULD WATCH THIS SESSION

Visual designers, experience designers, innovators, editors and writers.