The Outline.
World’s Best-Designed™
The Outline uses a provocative design, which shows the courage of trying something new that actually works. It is not just gimmickry but rather is a deliberate functional discovery platform well suited for the needs of today’s millennials. It is not trying to adapt to the next generation of consumers but rather inventing a product for them. This is an “authentic” pure digital experience.
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Other Finalists
The Guardian has a distinctive personality and as a brand it infuses everything they do. The Guardian’s work this year spanned multiple platforms and a wide range of subjects all the while demonstrating also demonstrated a consistent knack for creating surprising and delightful experiences.
The Intercept is a well-developed brand identity — elegant use of color, typography, and an easy-to-navigate site with delightful touches, like the blinking underscore in their logo that is used throughout their designs. Smart interfaces like their document annotation, podcast hub, and a beautifully implemented infinite scroll (especially on parts of a series) make it a compelling experience that expertly communicates the intent and purpose of the endeavor.
National Geographic features a defining, bold design approach. Visuals are core to their storytelling, and it consistently comes through in all of their experiences, making it stand out from its peers. Use of photography and information graphics is stellar. They consistently delight, surprise and create unique approaches to their main coverage areas.
The New York Times continues to excel not only in their core products but in their newest media extensions. The Times has dynamic and differentiated designs. With its conservative homepage, the Times defines trust and sound news judgment. And the products beyond the homepage are infused with innovation and deliver The Times’ storytelling in the best possible ways.
Quartz has a dynamic range of products from their excellent newsletters, push notifications to their mobile site and chat app. Quartz continuously shows that simple, thoughtful changes to traditional storytelling methods amount to significantly distinctive, new approaches to publishing. You can do it differently. They clearly understand what their readers need and know how best to deliver it.
The Washington Post raised the bar on what news organizations are able to achieve to meet users where they are. They are present on every relevant platform; they manage to keep their brand identity consistent over these channels. The Washington Post’s experiments with storytelling on Amazon’s Alexa, Virtual Reality, and Progressive Web Apps are bold; their interactive features continue to be among the best in our industry.