Event: SND2020 Virtual Conference
Date: September 18, 2020
Our audiences demand we make our best content deeply engaging across formats of all shapes and sizes. Inside the Star Tribune visuals department, success hinges on the shared ability to thread a project’s design DNA through all form factors. No matter if you’re starting with the world’s biggest budget or award-winning assets, entire projects can fall apart without exhaustive communication, frequent collaboration and time-bound coordination. Join the Star Tribune’s Renée Jones Schneider, Anna Boone, Greg Mees, Josh Penrod and moderator Melissa Angle as they discuss how they visualized one of the Star Tribune’s most ambitious stories in recent years — Denied Justice, a 2019 Pulitzer Prize finalist about police failings to investigate sexual assault cases in Minnesota — and hear what they learned along the path to creating robust experiences for digital and print readers.
SESSION TAKEAWAYS
By the end of this session, you will be able to:
- Ignite creative sparks across digital, print and social early in the process
- Have healthy conversations that develop smart ideas without presumptions of others’ constraints
- Discover ways to adapt, deconstruct or optimize one visual plan to work for others.
- Create a shared DNA – but not identical design – across all platforms.
WHO SHOULD WATCH THIS SESSION
Designers and editors for digital and print media