Bringing Established News & Magazine Brands Alive

  • September 25, 2020
1022 575 Society for News Design

Event: SND2020 Virtual Conference
Date: September 28, 2020

To create strong visual identities, type is critical and visuals is the driver. Anna Thurfjell will talk about her approach in the redesign process with developing Nordic news icons and magazine classics from her studio in Copenhagen. The studios recent projects will serve as the examples: The revival of Aftenposten, Norway’s largest newspaper icon. The redesign of Vi (We) the 100 year old Swedish magazine classic and digital startup. The new digital design for Jyllands-Posten, Denmark’s strongest news brand (launching in, fall, 2020).

SESSION TAKEAWAYS

By the end of this session, you will be able to:

  1. How to find the historical ‘key design element’ in established media brands.
  2. Show workinghorses and distinct typefaces that brand your digital and print product.
  3. Visual sparring in how to make your news or magazine brand more visual.

WHO SHOULD WATCH THIS SESSION

Designers and editors; decision makers and innovators, visual journalists, typeface designers, photographers and illustrators for digital and print media.