53 shows. 20 cities. 5 months. We’ve all heard about the economic impact of The Eras Tour in the U.S. — how the in-demand tour boosted tourism, contributed to local businesses and even how Swift herself donated to food banks at every stop. We know this because newsrooms in every city covered the tour like it was a Super Bowl. We wanted to turn the angle on this just a bit and chat with local newsrooms about the impact that coverage had on their audience and engagement numbers. Join us for October’s Creative Conference Call where we’ll hear how four newsrooms covered the shows and whether it had any effect on their readership and if any lessons were learned.

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